Geo Matrix™
360-degree Country & Site Strategy
Advanced analytics that convert fragmented feasibility inputs into data-driven country rankings, competitive site positioning, and governance-ready strategies - in minutes, not days.
What it does
Three capabilities. One strategy.
01
Country Rankings
Turn fragmented feasibility inputs into ranked country strategies, backed by enrolment history, site density, regulatory timelines, and 550K+ trial records.
02
Site Strategy
Build Tier 1, 2, and 3 site classifications with competitive positioning data, activation timeline estimates, and enrolment performance benchmarks.
03
Competitive Analysis
Benchmark your strategy against historical trial data - understand competitive site usage, market saturation, and positioning opportunities before you commit your strategy.
The methodology
Powered by EKO™ Logic
The Geo Matrix™ country ranking module is powered by Aurora Analytica's proprietary Enhanced Knowledge Operator (EKO™) - an algorithm designed by feasibility data scientists with hands-on experience across hundreds of clinical trials.
01
Criteria-Based Scoring
Evaluate each country against carefully selected criteria spanning competition, experience, operations, and patient access - each assigned a favourability score.
02
Custom Weightings
Weight every criterion to reflect the priorities of your specific study - the factors that matter most carry the greatest influence on the final ranking.
03
Tiered Rankings
Countries are scored, ranked, and grouped from Tier 1 (most favourable) to Tier 3 - providing a clear, prioritised shortlist for your country strategy.
Scenario Analysis
The system supports multiple scenario analyses - adjust weightings and criteria to explore different strategic approaches and stress-test your country selection strategy.
Independently Validated
Peer-reviewed at the ESMO 2024 Congress, where the EKO™-driven approach demonstrated improved enrolment rates and reduced trial timelines vs. a completed Phase III reference trial. Also applied in real-world practice, supporting a CRO in developing a data-informed country-site strategy for a large global clinical trial.
A purpose-built decision engine, grounded in deep feasibility expertise.
How it works
From protocol to ranked strategy in hours.
Input Study Parameters
Upload or input your program requirements - indication, phase, geographic scope, and patient population parameters.
Geo Matrix Analysis
The engine cross-references 550K+ trial records, site databases, enrolment history, and regulatory timelines to model country viability and site potential.
Strategy-Ready Output
Receive a ranked country list, tiered site strategy, and competitive positioning summary - all in a format your study team and governance reviews can use immediately.
Measured results
Less than half the time - measured end to end.
53%
Faster Country Rankings
End-to-end build time: 8h 45m to 4h 10m per ranking
4h 40m
Saved Per Ranking
More than a working week returned monthly at 10-20 rankings
3 to 4/5
Confidence, Up
While scoring 10-15 drivers per ranking, up from ~6
"The platform's calculation of the country scoring is a significant time save... a smarter way of working on country ranking analysis."- Feasibility team, a global CRO
Read the full case studyBuilt for
Who uses Geo Matrix™
Clinical Development Teams
Design and defend country strategy across the portfolio with a structured, data-driven ranking engine - a prioritised shortlist with clear justification, auditable for governance review.
Outsourcing & CRO Oversight
Pressure-test CRO country recommendations with an independent, transparent ranking. Every recommendation can be interrogated through the weighted criteria and data sources behind it.
Feasibility & Strategy Leaders
Geo Matrix™ evaluates countries across competition, experience, operations, and patient access, with fully customisable weightings for each study - adapting to every program's strategic priorities.
The evidence
Read the proof behind the product.
Ready to see Geo Matrix™ in action?
Book a demo and see how Geo Matrix™ converts your program requirements into a ranked, auditable country strategy - in hours, not days.