Delivering New Clinical Trial Wins for CROs
At Aurora Analytica™, we specialize in helping Contract Research Organisations (CROs) streamline feasibility and pre-award workflows with data-driven insights and fit for purpose assessment engines. In a recent project with a mid-size CRO, we supported the full strategy development & feasibility process that resulted in the CRO winning a large global clinical trial associated with the project. We provided significant value by generating a comprehensive country-site scenario, delivering faster, more cost-effective, and highly accurate assessments using our Aurora Suite™ platform in only a few days.
Based on decades of experience
We have extensive, hands-on experience with all feasibility assessment types and pre-award workflows, working across CROs of every size—from large global organizations to mid-sized and boutique providers. We’ve channelled this expertise directly into the Aurora Suite™, enabling teams to automate heavy lifting, strengthen strategic decision-making, and win net new business with confidence.
Even the most powerful platforms fall short without exceptional customer service and a seamless user experience. In this project, we delivered both—achieving an outstanding Net Promoter Score (NPS) of 9.1 and scoring highly across all key performance indicators.
How we helped the CRO win
To ensure an optimized and de-risked trial strategy, we provided the client with a full suite of key assessments, including:
Competitive Landscape – Understanding trial competition at both a high level and in-depth
Performance – Evaluating trial efficiency and past site performance
Country Optimization & Country-Site Mix – Identifying the best locations for success while balancing recruitment potential and cost-efficiency
Study Simulation – Predicting trial outcomes before launch, reducing risk and uncertainty
Site Intelligence – Providing data on site selection to improve decision-making
Site List – A structured, data-backed site selection plan for faster and more informed trial planning
By integrating these insights into our Aurora Suite™ Decision Engines™ — Geo Matrix™, Plume™, Simulator-L™, and Trial Core™ — we delivered a data-informed roadmap that enabled our client to cut down feasibility timelines, minimize costly delays, and improve trial planning accuracy.
Consolidating your Workflows in the Aurora Suite™
Many CROs face tight deadlines and resource constraints in the competitive bid process for clinical trials. By consolidating feasibility assessments to the Aurora Suite™, CRO teams can:
Save time by accessing ready-to-use insights, visualizations, text generation, and quality tools that fit right into your workflows.
Reduce costs by subscribing to the Aurora Suite™ as we are on average 3x cheaper than our competitors whilst offering more value.
Improve accuracy through advanced data analytics and our AI-driven Decision Engines™, leading to more reliable trial planning, insights and recommendations.
