Case Study - A Global CRO Streamlines Trial Strategy and Boosts RFP Quality with Aurora Analytica™

Written By Bhavish Lekh

Overview

A prominent global CRO adopted Aurora Analytica™ to modernize its pre-award landscape analysis, reduce manual effort, and strengthen the development of country and site strategies. After hands-on use across multiple projects, the CRO provided quantitative scores and a written testimonial highlighting our platform’s impact.

Key Results

Exceptional User Satisfaction

The CRO rated both overall experience and likelihood to recommend at 10/10, demonstrating extremely high confidence in the platform and its value to their business development and operational workflows.

Significant Time and Cost Efficiencies

  • Time Saving: 8/10

  • Cost Saving: 9/10

Aurora Analytica™ replaced manual spreadsheet-driven processes, reducing workload and accelerating landscape assessments. These efficiencies translated into meaningful internal cost savings.

High Accuracy and Dependable Outputs

  • Accuracy: 8/10

  • Trust in the System: 8/10

Users highlighted that the platform consistently produced reliable, data-driven outputs that supported confident feasibility and country selection decisions.

Improved Workflow Quality

  • Workflow Streamlining: 8/10

  • Current Features: 7/10

Aurora Analytica™ simplified previously fragmented processes, enabling faster strategy development and smoother collaboration across teams.

Stronger, More Competitive RFP Submissions

  • Impact on RFPs & Study Competitiveness: 7/10

The CRO reported improved consistency and depth in their proposals, enhancing the competitiveness of their submissions in a crowded marketplace.

User Testimonial

“Aurora Analytica™ has strengthened our pre-award landscape analysis process. The ranking capabilities have reduced the manual effort of formulas and spreadsheet updates to tier countries for our country and site strategy. It has produced reliable outputs, saved time, and is very easy to use.”

Associate Director, Data Intelligence (Dec 2025)

Conclusion

Feedback from this mid-size CRO demonstrates that Aurora Analytica™ delivers:

  • A 10/10 user experience

  • Reliable, accurate insights that support confident decision-making

  • Reduced manual workload and significantly faster turnaround times

  • More competitive, data-driven RFP submissions

Aurora Analytica™ continues to support CROs in modernizing trial strategy, streamlining pre-award workflows, and improving study win rates.

Bhavish Lekh
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